UK Pub Estate Digital Health League Table

We scored 658 pubs across 16 UK brewery estates on seven digital pillars — reputation, review volume, social presence, engagement, website, responsiveness and content quality. Every score uses publicly available data only. No estate was asked to take part.

658
Pubs scored
16
Estates audited
57.9
Overall average /100
136
Pubs rated Thriving
The headline finding: of 658 pubs scored, 136 reached Band A ("Thriving"). 186 sit in Band C ("At Risk") — 28.3% of the total — and a further 176 are Band D or F. The problem across the UK pub trade is not a handful of bad performers. It is a very large, very consistent middle.

The table

#EstateRegionAvg scoreMost common band Pubs scoredBand BBand CBand D/F
1 Butcombe Brewery South West & Southern England (Bristol to Sussex) 82.1 A 68* 9 4 5
2 Liberation / Butcombe South West England & Channel Islands 72.6 A 55* 17 9 5
3 Adnams Suffolk & Norfolk 69.5 B 26 10 6 1
4 Hydes Brewery Manchester, Cheshire, Merseyside & North Wales 67.1 A 27 2 2 8
5 Timothy Taylor West Yorkshire 66.1 B 15 5 5 1
6 Donnington Brewery Cotswolds — Gloucestershire, Warwickshire & Worcestershire 66.0 B 20 10 7 0
7 Harvey's Brewery Sussex, Kent, Surrey & London 65.5 B 44 20 8 6
8 Palmers Brewery Dorset & West Country 61.4 C 51* 19 25 1
9 Wye Valley Brewery Herefordshire, Worcestershire & Gloucestershire 60.4 B 7 3 1 2
10 Hook Norton Brewery Oxfordshire & Cotswolds 59.1 C 29 8 13 2
11 Theakston North Yorkshire 59.0 C 1 0 1 0
12 Arkell's Brewery Swindon, Wiltshire & Gloucestershire 53.4 C 93* 28 50 12
13 Batemans Brewery Lincolnshire & East Midlands 51.3 D 49 11 14 19
14 Okell's Isle of Man 51.1 C 30 8 13 9
15 McMullen's Hertfordshire, Essex & Greater London 38.4 D 88* 2 13 73
16 Felinfoel Brewery West Wales 36.5 D 55* 8 15 32
How to read this, honestly. "Pubs scored" is the number we audited, not the size of the estate. Estates marked * were sampled at 50 pubs rather than scored in full (6 of 16 estates). Robinsons, for example, operates far more pubs than the 50 we scored. Estate averages are therefore representative, not exhaustive, and a larger estate's average carries more uncertainty than a small one scored end to end. We would rather say that than imply a completeness we haven't earned.

Band definitions

A  Thriving (80-100)
B  Stable (60-79)
C  At Risk (40-59)
D  Critical (20-39)
F  Invisible (0-19)

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