Arkell's Brewery — Estate Digital Health Report

Pub Health Index v2.0 — 93 Pubs Audited Across 7 Digital Pillars
Prepared August 2026 by PubPostPro
Complimentary Estate Audit

Executive Summary

We audited all 93 Arkell's Brewery pubs across Swindon, Wiltshire & Gloucestershire using our proprietary Pub Health Index — a 100-point scoring system measuring 6 pillars of digital health using publicly available data only.

3 pubs reach "Thriving" status (Band A). A significant portion of the estate (12 pubs, 13%) sits in Band D — Critical — meaning they are effectively invisible to the digital-first customer who now drives 70%+ of pub discovery.

The strongest performers — Longs, Swindon (Old Town), Rudis Bar & Kitchen (Swindon), The Royal Oak, Bishopstone (Bishopstone) — show what's possible when individual publicans invest in digital. But these are exceptions. The estate average is 53/100, firmly in "At Risk" territory.

This represents a significant untapped opportunity. A coordinated digital programme across the estate could lift 12+ pubs from Critical to Stable within 90 days.

93
Pubs Audited
53
Estate Average
28
Band B (Stable)
50
Band C (At Risk)
12
Band D (Critical)
3
Band A (Thriving)

Health Band Distribution

A — Thriving (80-100)3 pubs (3%)
B — Stable (60-79)28 pubs (30%)
30%
C — At Risk (40-59)50 pubs (54%)
54%
D — Critical (20-39)12 pubs (13%)
13%
F — Invisible (0-19)0 pubs (0%)

Estate Pillar Averages (out of max)

All 93 Pubs — Ranked by Health Score

# Pub Name Location Score Band RepVolPresEngWebRespCont
1 Longs, Swindon Old Town 81 A 15171617undefinedundefined0
2 Rudis Bar & Kitchen Swindon 80 A 13171617undefinedundefined4
3 The Royal Oak, Bishopstone Bishopstone 80 A 1717160undefinedundefined16
4 Arkell's Strawberry Thief, Swindon Tadpole Garden Village 75 B 13171617undefinedundefined0
5 The Crown Inn, Stratton St Margaret Stratton St Margaret 72 B 1517110undefinedundefined16
6 The Rusty Bicycle, Oxford Oxford 71 B 171760undefinedundefined16
7 The Bottle of Sauce, Cheltenham Cheltenham 70 B 171760undefinedundefined16
8 Old Town Laundry Bar Old Town 69 B 17131610undefinedundefined0
9 The Bakers Arms, Upper Stratton Upper Stratton 68 B 15131117undefinedundefined0
10 The Carpenters Arms, South Marston South Marston 68 B 1717160undefinedundefined4
11 The Lansdowne Hotel, Calne Calne 68 B 1317110undefinedundefined16
12 The Admiral Sir John Talbot, Cirencester Cirencester 67 B 1561617undefinedundefined0
13 The Rickety Press, Oxford Jericho, Oxford 67 B 171360undefinedundefined16
14 The George, Kempsford Kempsford 66 B 1713160undefinedundefined4
15 The Old Stocks Inn, Stow-on-the-Wold Stow-on-the-Wold 66 B 1717160undefinedundefined4
16 The Carpenters Arms, Newbury Burghclere 65 B 1717110undefinedundefined8
17 The White Horse at Woolstone Woolstone 65 B 1717160undefinedundefined0
18 The Exmouth Arms, Cheltenham Cheltenham 64 B 1317160undefinedundefined4
19 The Crown Inn, Broad Hinton Broad Hinton 63 B 1717160undefinedundefined0
20 The Duke of Edinburgh, Winkfield Winkfield 63 B 1717110undefinedundefined4
21 The Masons Arms, Meysey Hampton Meysey Hampton 63 B 1717160undefinedundefined0
22 The Sally Pussey Inn, Wootton Bassett Wootton Bassett 63 B 1517160undefinedundefined0
23 The Airs and Graces, Cheltenham Cheltenham 62 B 17960undefinedundefined16
24 The Crown, Cirencester Cirencester 61 B 1517160undefinedundefined0
25 The Downgate, Hungerford Hungerford 61 B 1713160undefinedundefined0
26 The Priory Inn, Tetbury Tetbury 61 B 1517160undefinedundefined0
27 The Tavern Inn, Kemble Kemble 61 B 1717110undefinedundefined0
28 The Bee's Knees, Cirencester Cirencester 60 B 1713160undefinedundefined0
29 The GW, Swindon Swindon 60 B 131360undefinedundefined16
30 The King's Arms Hotel, Malmesbury Malmesbury 60 B 1313160undefinedundefined4
31 Ye Olde Red Lion, Chieveley Chieveley 60 B 1717110undefinedundefined0
32 The Angel Hotel, Royal Wootton Bassett Royal Wootton Bassett 58 C 1313115undefinedundefined4
33 The Bakers at Badbury Badbury 58 C 1713115undefinedundefined0
34 The High Horse, Newbury Newbury 58 C 15660undefinedundefined16
35 The Victoria Inn, Eastleach Eastleach 58 C 1717110undefinedundefined0
36 The Clifton, Swindon Swindon 57 C 1513160undefinedundefined0
37 The George, Lambourn Lambourn 57 C 1513110undefinedundefined4
38 The Golden Cross, Cirencester Cirencester 57 C 1513160undefinedundefined0
39 The Plough on the Hill, Badbury Badbury 56 C 1717110undefinedundefined0
40 The Sun Inn, Swindon Coate 56 C 1317110undefinedundefined4
41 The Angel, Purton Purton 55 C 1313115undefinedundefined0
42 The Fox and Hounds, Wroughton Wroughton 55 C 151760undefinedundefined0
43 The Saracen's Head Hotel, Highworth Highworth 55 C 1517110undefinedundefined0
44 The Bell Inn, Purton Stoke Purton Stoke 54 C 171760undefinedundefined0
45 The County Ground Hotel, Swindon Swindon 54 C 10960undefinedundefined16
46 The Kingsdown, Upper Stratton Upper Stratton 54 C 1317110undefinedundefined0
47 The Southbrook, Swindon Swindon 54 C 1713110undefinedundefined0
48 The Bear Hotel, Wantage Wantage 53 C 1317110undefinedundefined0
49 The Bolingbroke Hotel, Hook Hook 53 C 171760undefinedundefined0
50 The Punchbowl, Woodstock Woodstock 53 C 151760undefinedundefined0
51 The Riverside, Lechlade-on-Thames Lechlade 53 C 1317110undefinedundefined0
52 The Rose and Crown at Lea Lea 53 C 1713110undefinedundefined0
53 The Rose and Crown Inn, Ashbury Ashbury 53 C 171760undefinedundefined0
54 The Thames Head Inn, Cirencester Cirencester 53 C 171760undefinedundefined0
55 The White Hart, Whitchurch Whitchurch 53 C 1317110undefinedundefined0
56 The Highwayman Inn, Elkstone Elkstone 52 C 171760undefinedundefined0
57 The Runner, Swindon Swindon 52 C 151760undefinedundefined0
58 The White Hart, Stratton St. Margaret Stratton St Margaret 52 C 171760undefinedundefined0
59 The Stag at Stow, Stow-on-the-Wold Stow-on-the-Wold 51 C 151760undefinedundefined0
60 The White Hart Hotel, Cricklade Cricklade 51 C 1513110undefinedundefined0
61 The Volunteer Inn, Great Somerford Great Somerford 50 C 17960undefinedundefined4
62 The Bull Hotel, Fairford Fairford 49 C 151760undefinedundefined0
63 The Plough Inn, Swindon Old Town 49 C 171360undefinedundefined0
64 The Rat Trap, Stratton St Margaret Stratton St Margaret 49 C 151760undefinedundefined0
65 The Eliot Arms, South Cerney South Cerney 48 C 131760undefinedundefined0
66 The Kings Arms, Swindon Old Town 48 C 131760undefinedundefined0
67 The Tawny Owl, Swindon North Swindon 48 C 131760undefinedundefined0
68 The Brewers Arms, Wanborough Wanborough 47 C 131760undefinedundefined0
69 The Swiss Chalet, Swindon Swindon 46 C 151360undefinedundefined0
70 The Woodpecker Inn, Newbury Wash Water 46 C 151360undefinedundefined0
71 The Jolly Tar, Hannington Hannington 45 C 17960undefinedundefined0
72 The Kings Arms, Chipping Norton Chipping Norton 45 C 131360undefinedundefined0
73 The Adam and Eve, Cheltenham Cheltenham 44 C 17960undefinedundefined0
74 The Bear, Marlborough Marlborough 44 C 131360undefinedundefined0
75 The Fox and Hounds, Haydon Wick Haydon Wick 44 C 17960undefinedundefined0
76 The Manor, Swindon Swindon 44 C 131360undefinedundefined0
77 The Moonrakers, Swindon Swindon 44 C 131360undefinedundefined0
78 The Old Bear, Cricklade Cricklade 43 C 13960undefinedundefined0
79 The Coopers Arms, Newbury Newbury 42 C 15960undefinedundefined0
80 The Dolphin, Swindon Swindon 40 C 13960undefinedundefined0
81 The Eight Bells, Fairford Fairford 40 C 13960undefinedundefined0
82 The Talbot Inn, Eynsham Eynsham 38 D 151760undefinedundefined0
83 The Liden Arms, Swindon Liden 37 D 13660undefinedundefined0
84 The Original Swan, Cowley Cowley 37 D 10960undefinedundefined0
85 The Brewers Arms, Cirencester Cirencester 35 D 10660undefinedundefined0
86 The Freke Arms, Swanborough Swanborough 34 D 151360undefinedundefined0
87 The Plough Inn, Stratton, Cirencester Stratton 34 D 151360undefinedundefined0
88 The Village Inn, Liddington Liddington 34 D 151360undefinedundefined0
89 The Jovial Monk, Swindon St Andrews Ridge 28 D 151300undefinedundefined0
90 The Whitesmiths Arms, Gloucester Gloucester 28 D 13960undefinedundefined0
91 The Woodshaw Inn, Royal Wootton Bassett Woodshaw, Royal Wootton Bassett 28 D 13960undefinedundefined0
92 The Wheatsheaf, Stratton St Margaret Stratton St Margaret 22 D 13900undefinedundefined0
93 The Plough Inn, Fairford Fairford 21 D 15600undefinedundefined0

Ready to Transform Your Estate's Digital Health?

PubPostPro provides done-for-you social media, review management, and digital strategy for pub estates. We can lift your Band D pubs to Band C within 90 days — and your Band C pubs to Band B within 6 months.

Starting from £150/pub/month for estates of 10+ pubs.

Let's Talk — [email protected]

Or call Tom Fairhall: 07920 754 997

Methodology

Each pub is scored across 6 pillars using publicly available data only — no pub cooperation required. Scores are based on data gathered August 2026.

Review Reputation — real Google star rating/17
Review Volume — real Google review count/17
Social Presence — a real Facebook/Instagram page and website confirmed to exist/16
Website Quality — a real Google Lighthouse audit (performance, SEO, best practices, accessibility)/17
Social Engagement — real posting frequency on Facebook/Instagram in the last 90 days/17
Content Freshness — whether the website has a blog/news/events section and how recently it was updated (a disclosed heuristic, not a hard measurement like the other five pillars)/16

Health Bands: A (80-100) Thriving | B (60-79) Stable | C (40-59) At Risk | D (20-39) Critical | F (0-19) Invisible

Read next

How this estate compares, and what the national picture looks like.

Other estate reports

Prepared by PubPostPro — AI-Powered Social Media for Britain's Pubs

Independent analysis. Not affiliated with or endorsed by Arkell's Brewery.

Tom Fairhall | 07920 754 997 | [email protected]

Data gathered from public sources, March–April 2026. Full methodology at pubpostpro.co.uk/health-index