Theakston — Estate Digital Health Report

Pub Health Index v2.0 — 1 Pubs Audited Across 7 Digital Pillars
Prepared August 2026 by PubPostPro
Complimentary Estate Audit

Executive Summary

We audited all 1 Theakston pubs across North Yorkshire using our proprietary Pub Health Index — a 100-point scoring system measuring 7 pillars of digital health using publicly available data only.

The findings are stark: not a single Theakston pub scores above 76/100. Zero pubs reach "Thriving" status.

The strongest performers — The White Bear (Masham) — show what's possible when individual publicans invest in digital. But these are exceptions. The estate average is 59/100, firmly in "At Risk" territory.

1
Pubs Audited
59
Estate Average
0
Band B (Stable)
1
Band C (At Risk)
0
Band D (Critical)
0
Band A (Thriving)

Health Band Distribution

A — Thriving (80-100)0 pubs (0%)
B — Stable (60-79)0 pubs (0%)
C — At Risk (40-59)1 pubs (100%)
100%
D — Critical (20-39)0 pubs (0%)
F — Invisible (0-19)0 pubs (0%)

Estate Pillar Averages (out of max)

All 1 Pubs — Ranked by Health Score

# Pub Name Location Score Band RepVolPresEngWebRespCont
1 The White Bear Masham 59 C 13131031073

Ready to Transform Your Estate's Digital Health?

PubPostPro provides done-for-you social media, review management, and digital strategy for pub estates. We can lift your Band D pubs to Band C within 90 days — and your Band C pubs to Band B within 6 months.

Starting from £150/pub/month for estates of 10+ pubs.

Let's Talk — [email protected]

Or call Tom Fairhall: 07920 754 997

Methodology

Each pub is scored across 7 pillars using publicly available data only — no pub cooperation required. Scores are based on data gathered in March–April 2026.

Review Reputation — quality of ratings across Google, TripAdvisor, etc./15
Review Volume & Recency — how many reviews and how recent/15
Social Media Presence — platforms used, posting frequency/15
Social Media Engagement — likes, comments, shares vs followers/15
Website & Discoverability — can customers find you?/15
Digital Responsiveness — do you reply to reviews and messages?/15
Content Quality — photography, branding, storytelling/10

Health Bands: A (80-100) Thriving | B (60-79) Stable | C (40-59) At Risk | D (20-39) Critical | F (0-19) Invisible