Blog
Original research, estate audits, and practical guides for pub landlords and brewery marketing directors.
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The complete social media guide for landlords: what to post, how often, and how to get more customers through the door.
New Research · 29 August 2026
The 80/20 Pattern: What Really Happens When a Pub Estate Adopts One Digital Marketing System
Eight enterprise case studies show the same shape: every location improves a little, then a top 15-20% pulls dramatically ahead. Here's what that means for a tied pub estate, and why.
30 August 2026
The Man Who Invented the Gastropub, 240 Years Before The Eagle
A Sussex innkeeper was cooking French haute cuisine behind a pub bar in the 1750s, then died bankrupt at forty-five. His own pub still doesn't tell the story properly.
29 August 2026
Lords of a Small Nation: The Hidden History of Herefordshire's Pub Landlords
We traced the landlord lineages of 11 real Herefordshire pubs as far back as public records allow. What we found says something bigger about why a pub landlord is one of the few genuinely historical figures left in English village life.
29 August 2026
What Pubs Should Actually Post: The Real Data Behind Dogs, Beer Gardens, and Why Sales Posts Underperform
Pet content gets 29% more engagement than average. Nature content gets 23% more. A landmark Wharton study explains exactly why sales posts underperform, and what to post instead.
29 August 2026
The Hidden Marketing Team Around Every Pub: Bands, Food Vans, and Suppliers
Every pub already works with people who have their own audience. Real UK data on what actually works, the myths worth dropping, and the one free Instagram feature almost nobody uses.
29 August 2026
7 Underused Marketing Tactics Most Pubs Don't Know About
Why editing a post after publishing costs you reach, why Google rewards review recency over count, and the feature Google itself has quietly replaced — ranked by strength of evidence, not hype.
Estate Digital Strategy
15 April 2026
Digital Strategy for Brewery Estates: How to Move 100 Pubs From Band C to Band B
The 80/20 playbook for brewery marketing directors. Which pubs to invest in first, what moves the needle fastest, and how to benchmark against competitors.
15 April 2026
The 5-Pub Pilot: How Brewery Estates Can Test Digital Transformation Before Committing
Not ready for the full estate? Start with 5 pubs for 3 months. Measurable results, board-ready data, no obligation to scale. £1,250/month.
14 April 2026
The First 90 Days: A Digital Transformation Plan for Brewery Estates
Week-by-week implementation roadmap. Audit, quick wins, content systems, staff training, and ongoing cadence. With KPIs and milestone markers.
13 April 2026
The ROI of Pub Digital Health: What a 10-Point Score Improvement Actually Means for Footfall
The business case for pub digital investment. Three pathways to revenue, year-2 compounding, and an honest look at the cost of inaction for brewery estates.
12 April 2026
North vs South: Regional Patterns in UK Pub Digital Health
East England leads at 56.2, Isle of Man trails at 46.6. But the 9.6-point gap between best and worst regions tells us: the problem is national, not regional.
11 April 2026
Benchmarking Your Brewery Estate: How 23 UK Estates Compare on Digital Health
All 23 estates ranked by average score, with commentary on what separates the leaders from the laggards. Consistency matters more than peak performance.
10 April 2026
Band C Is the New Normal: Why 'Good Enough' Digital Health Is Killing Your Pubs
93.2% of pubs sit in Band C. Zero reach Band A. The industry has normalised mediocrity. Here's what it costs and why the first estate to break out wins.
Google Reviews & Reputation
3 April 2026
Why Google Reviews Are the Single Most Important Metric for UK Pubs (And What Breweries Can Do About It)
Data from 884 UK pubs shows review volume, not star rating, is the true differentiator. Here's the power law curve and what breweries can do at estate level.
2 April 2026
The Brewery Marketing Director's Guide to Google Business Profile Management at Scale
How to claim, verify, and maintain Google Business Profiles across 10-200+ pubs. Verification, delegation, monitoring, and common mistakes.
1 April 2026
Why Your 4.5-Star Rating Means Less Than You Think: Reputation vs Volume in UK Pubs
81% of pubs have the same high rating. It's table stakes, not a differentiator. Volume is what separates winners from the invisible majority.
31 March 2026
How Many Google Reviews Does a Pub Really Need? Data from 884 UK Pubs
54% of pubs score maximum on review volume. 9% score near zero. Here's what the data says about the thresholds that matter for local search visibility.
30 March 2026
How to Respond to Negative Pub Reviews (Without Making It Worse)
Templates, tone, and timing for handling 1-2 star reviews. Never argue publicly. Here's the framework that turns bad reviews into trust signals.
Social Presence & Engagement
9 April 2026
The Social Presence Cliff: Why Half of UK Pubs Are Digitally Invisible (And How Breweries Can Fix It)
80.9% of pubs score exactly 10 on presence. The cliff is a policy problem, not a performance problem. Here's what brewery MDs can do about it.
8 April 2026
Why Pub Engagement Scores Are the Most Misleading Metric in Digital Health
Engagement and content default to 20% of max because they're hard to measure at scale. This masks the biggest opportunity in pub digital health.
7 April 2026
Estate-Wide Social Media Onboarding: A Template for Brewery Marketing Teams
Profile setup, brand guidelines, content calendar, training workshop, and ongoing support. A complete onboarding template for brewery estates.
6 April 2026
Should Breweries Run Social Media Centrally or Let Landlords Do It? The Data Says Both
Pure central means generic. Pure local means chaos. The hybrid model, with data from 23 estates, shows exactly how to split the responsibilities.
5 April 2026
Facebook vs Instagram vs TikTok for Pubs: Where to Focus in 2026
Platform-by-platform breakdown for UK pubs. Facebook for community, Instagram for food, TikTok if you enjoy it. GBP is non-negotiable.
4 April 2026
The Pub Social Media Audit: How to Score Your Own Digital Presence in 15 Minutes
DIY version of the 7-pillar pub health scoring. Walk through each pillar, score yourself, and compare to the industry average of 53/100.
Pub Social Media for Landlords
28 March 2026
The Complete Pub Social Media Guide: Everything a Landlord Needs to Know in 2026
The definitive guide for pub landlords. Which platforms, what to post, how often, and how to measure results. Practical, no-nonsense, and built on real data.
27 March 2026
Is £200/Month Worth It? The Honest Maths of Social Media Management for a Single Pub
£200/month = £6.50/day. Break-even = 1 extra table per week. Here's when it's worth it, when it's not, and what to do if you can't afford it yet.
25 March 2026
How to Get Your First 500 Google Reviews (A Pub Landlord's Playbook)
Month-by-month playbook from 0 to 500 reviews. QR codes, staff training, review cards, and the compounding effect that makes you uncatchable on Google Maps.
24 March 2026
New Pub Landlord? Here's Your First Month Social Media Plan
A practical week-by-week social media plan for new pub landlords. Profile setup, engagement routines, content rhythm, and realistic follower targets.
22 March 2026
How to Promote Your Pub's Daily Specials on Social Media (Without Being Boring)
Stop posting generic special boards. Learn how to turn your cask ale, fresh food, and daily specials into social media posts that actually drive footfall.
21 March 2026
Why Your Pub's History Is Your Best Marketing Asset
Every pub has untold stories: heritage listings, famous visitors, community legends. Here's how to find them and turn them into content that gets shared.
20 March 2026
5 Posts Every Pub Should Make Every Week
Not sure what to post? These 5 repeatable post types work for any pub, every week. Copy the format, add your details, and you're done.
Research & Insights
6 July 2026
CAMRA Wants a Competition Probe Into Big Beer: What the Numbers Actually Show
A new Camra report claims four multinational brewers now control 80% of UK beer, up from just 4% in 1990. We break down the numbers behind the call for a CMA investigation.
29 March 2026
We Tracked 931 Pubs That Changed Hands in 2026: Here's What We Found
Original research: we searched 85 local newspaper websites across the UK and Ireland to track every pub that changed hands in 2026. Here's the data.